Several times a year I have the privilege of directly working with artists and arts organizations to help improve their arts marketing. I'm current helping a lovely theater in Minnesota launch a new programming series. In the past months I have also worked with a leading program that supports writers and facilitated a conversation on how to diversify audience at the National Arts Marketing Conference.
Now I would like to work with you. Here are the details.
What I do with clients is strategic marketing planning and execution. For me being strategic means effectively understanding your resources and deploying them wisely to achieve a specific goal.
Specific client goals I have worked on in the past include:
- Reaching new and/or diverse audiences
- Launching new programming
- An audit and assessment of existing marketing tactics with recommendations for improvement
- Hiring new marketing staff
And my work has gotten me testimonials like this one:
Thank you for sharing your insights, passion and experience with me. You have certainly changed the course of marketing at Mercury Theater Chicago for the best. I have learned so much, not only about marketing, but also about effective arts management from our experience together. You have made a tremendous impact on the way I conduct show business and I am grateful.
Walter Stearns, Mercury Theatre
My hope is that my next great testimonial will come from you.
If you want to work together I require three things from you. Time, willingness and money. Let's cover them in order:
TIME - My clients tend to be executives with arts organizations or individual artists. Typically we do an engagement of 2 months, 4 months, whatever. During that time I meet with my clients several times a month via a phone call. You have to be willing to invest the time.
WILLINGNESS - During almost every engagement with a client we have gone after a sacred cow and tried to kill it. That cow can be a big thing or little thing. It can be a process, a way of doing business or just a stubborn worldview. For the engagement to work you have to be willing to encounter those sorts of things.
MONEY - So what does this all cost? The honest answer is that it varies. Typically clients that hire me pay for a monthly engagement. The price of that ranges from between $1,000 and $1,700 a month depending on the scope of the work. Other clients pay for a flat fee to work through a project. I am not your cheapest option but most of clients feel like it is well worth the money.
So that's my pitch. I've been doing arts marketing a long time, I've had some success, I have helped a lot of people . . . and I have space for a couple of new clients.
Together we can connect art and audience.
Together we can make change happen.
Want to know more? Email me at firstname.lastname@example.org