When I'm not running Mission Paradox I handle the marketing for one of the largest theatres in Chicago. Our marketing team essentially functions under a project management system. At any given time we have a number of active projects.
It's my job to initiate the projects and provide the resources necessary to do them. For example, right now we are working on:
- A new website
- A print publication for our subscribers
- Improvements to our lobby
- Institutional marketing plans
I've learned that the key to pulling off these sorts of projects is making the circle of people directly involved with them as small as possible. This means that some people have to be banned from the project.
For example, I have essentially banned myself from the website project. I have some skills. Web design IS NOT one of them. There are some highly skilled people taking care of that and the last thing they need is me barging into the process, asking a bunch of dumb ass questions and demanding answers to them because I'm the "boss".
Marketing is a weird area. Everyone thinks they know how to do it.
Because people are marketed at constantly they assume they understand it. This can lead to important initiatives being de-railed by well meaning people who are unable or unwilling to detach from the project.
Here's the way I like see it. Once the project is started I essentially become the client. In my world as a freelance marketing consultant I HATE bad clients. I can't stand clients who want simple answers to complex marketing questions or who don't want to understand the process. So when my team is working on a project my job is to be a good client to them.
My job is to set the end expectation while assuming, every step of the way, that they know more about this particular process then I do. That's how the project gets successfully completed.
Banning people, even yourself, from a project isn't easy.
But if you want success,it is a necessary step.