In last week's blog post I talked about the problems that come when you overlook possible marketing assets. When it went out readers followed up asking exactly how I avoid overlooking things. One of the most powerful weapons I have is my pro/con list.
I've blogged about this before, but for newbies, a pro/con list is where you lay out all the positive and negative elements of an artistic project that you can find. Here's an example from my day job's current production of Godot
Godot is a well known production to the target audience
The theatre has a reputation for producing classic work
The director and many of the actors have a strong local reputation
The piece is long. It can easily run three hours.
The piece is often considered "surreal" and can be challenging for an audience to grasp.
The show is running in Chicago . . . in the winter . . . thus the weather can be an unpredictable challenge.
My actual list for the show ran a lot longer but you have the idea. When I put together this list I'm basically trying to answer to reverse engineer all the reasons why the art may or may not sell.
If I do the list properly it helps make sure I don't overlook any thing that may help or hinder marketing the art. The key here is HONESTY. You have to be able to look at your play/book/exhibition/whatever clearly. That's the hard part but the more practice you have at it the better you will get.
For me, the pro/con list has done wonders for my ability to market art. Give it a try.