Over the summer I'll be taking some of my most read blog posts on particular topics and organizing them for your review. Let's start with the subject of advertising.
1. Four Pillars and a Hammer - In this post I talk about the role advertising should play in your arts marketing.
2. Buying arts advertising - An oldie but goodie on that particular topic.
3. Assets and Marketing - My answer to the eternal question: "I don't have money to advertise, what do I do now?"
4. Seth Godin's Post on the Three Kinds of Advertising
Hopefully after considering some of that information you'll see that advertising isn't a good or bad thing. It's just a decision. What's important is that it is an informed decision.
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