Blue Ocean Strategy - This is the book and website that inspired me to write Authentic Arts Marketing and is one of the few books that has permanently changed how I think about positioning a product, service or experience. The authors are planning to do a companion book on "Blue Ocean Leadership" but for now check out the source. The website has good info even if you don't plan on buying the book.
Jab, Jab, Right Hook - If you've been a steady reader of this blog you know that I'm not big on social media as a marketing strategy. I prefer email. But the incredible Gary Vee has a different point of view and it is worth considering.
Body of Work - I've followed Pam Slim's work for while. Her thoughts on creating a body of work is especially helpful for solo artists.
Writing Movies for Fun and Profit - I have nothing to do with the movie industry but I LOVE this book. Two hollywood screenwriters share how they have created and sold blockbuster movies. What I particularly appreciate is how well they understand the movie industry. I also love how they understand the industry but ARE NOT cynical about the industry. I love their ideas and I love their attitude. I think you'll enjoy the book no matter what art form you are in.
Additional Note: If you're based in the Midwest, particularly Iowa, I hope I see you at the Iowa Arts Council's Summit in June. I'll be doing two presentations on arts marketing. Details are here.
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