This isn't a complete list but it is something for you to consider . . .
Arts marketing can set expectations. It can give a busy public a sense of WHY something is worth seeing and WHAT they can expect when they get there.
Arts marketing can't magically turn low quality work into high quality work. If the work is poorly produced or boring or whatever that's what it is. Calling something "exciting" or "innovative" doesn't make it so.
Arts marketing can make your audience smarter. It can educate them and give them context for the work they are experiencing.
Arts marketing can build relationships. It can help the audience feel like they are part of something meaningful.
Arts marketing can't repair broken promises.
Marketing is a powerful tool. But it's always helpful to know the limits.
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