When I begin working with people I often ask this question:
Give me an example of marketing that you really like or love.
The ones that end up struggling the most with their marketing don't like anything that anyone is doing.
One of the side effects of modern life is our ability to find the flaw in anything. We can rip big organizations for being greedy or small ones for not being ambitious enough.
If an artist is making money, here comes the critics.
If they are not, here comes the critics.
For many, their default position has become a low grade sort of snark. This is a huge problem because one of the first steps to good marketing is to find marketing you like and copy it.
Yes, I said copy it. Not 100% of course, but you should copy/steal what works.
The old saying about learning how to write like others before you learn to write like yourself applies here.
Emulating marketing you appreciate can help you find your own unique path. You start with their voice and, over time, your own voice appears.
But if you don't like anything, you can't go that route.