The last time I typed on this blog I was in Chicago running the marketing for one of the largest nonprofit theater's in that town.
Now I'm in Minneapolis handling the marketing for one the largest nonprofit theater's in the United States. In some ways, everything has changed. New genre of work. New audience. New town. More members of the marketing team. Higher financial expectations.
Everything has changed.
But then again, nothing has changed.
Marketing is STILL the art (and science) of telling a story about an institution that promotes an organization's work, values and mission.
The tools are still the tools. The goal of social media is still to be timely, relevant and engaging. The goal of advertising is still to represent the artistic work properly.
That's true if you need to sell $500 worth of tickets, $500,000 or 5 million.
If you work in the arts you should find this to be encouraging. Executing a marketing plan that brings in a lot of revenue isn't all that different from bringing in one. It's just adding a few zeros.
So take an artistic risk. Stretch yourself. I've worked at three organizations with widely different budgets and I can tell you that it never get easier . . . it gets the same.