I know I said no other blogging this week, but I lied. The e-Book is still free until Thursday night. Get it by clicking this link.
Let's talk about being cheap.
I remember talking to people when my day job's website was being redesigned. I mentioned the cost of the redesign and inevitably someone would say:
"You could have done it for half as much."
But of course I wasn't just paying for the technical aspects of the redesign. I was paying for them to work with our ticketing software. I was paying for their expertise. I was paying for reliability.
Some things are worth the money.
I understand that many individual artists and arts organizations are not well resourced. I understand that financial decisions have to be made carefully.
But for every artist that is being frugal, there is another that is undercutting her progress by not spending money in a worthwhile manner.
Now it seems like we take a perverse pride in not spending money on marketing ("all you need is a Facebook page") or artist salaries ("we work for the love") or training and development of employees (which I'll talk about tomorrow).
But sometimes the cheapest option will get you two months of short term financial gain and then years of headache.
You are not going to cost cut your way to success. You have to know when to spend for value, versus trying to limit the amount spent.
The easiest way to get to that point is by not making any "automatic" budget decisions. Don't go into negotiations with artists, vendors, etc. with a set idea of how much you want to spend. Consider what they are offering, consider the cost . . . and then think about whether the value and the cost match.
It's about value. Not cost. Remember that.