There was this weird moment right after the election where I didn't want to do my job.
I was days away from heading to Austin to present a workshop at the national arts marketing conference. The workshop was mostly my baby. People had paid extra money and come to town early to participate in the event.
And I didn't want to do it.
You've got understand how rare that is for me. I've done workshops all over the country. I've flown halfway around the world to have the privilege of helping people become better marketers.
I'm always excited to do the work . . . except for this particular moment.
Fate intervened, like it often does. In this case it came in the form of a performance report from my theater's performance of Cinderella. The play is pretty interactive and there are moments where people in the audience are highlighted. On this particular night a child with a lot of physical challenges got to have this small, nice, moment in the show. The child also got to meet the cast after.
And I thought about that moment, and all the other moments those of us in the arts get to have.
The people we get to meet.
The audience moved by our songs, books, speeches and paintings.
The memories we create.
Being a good arts marketer is important because marketing is the vehicle to that outcome. Yes it also generates money, support and other tangible/intangible outcomes . . . but none of that is really the point.
The point is that moment. That rare moment where art touches someone and changes them. You never know when that moment comes but for the person that receives it, that moment is always on time.
I remembered that and got back to work.
You should do the same.