I recently had the privilege of being on the Culture Voice podcast with Ron Evans and Carol Jones. It was intended to be a preview of the workshop I'm doing in Austin on November 11 but it also provides a good look at how I think about arts marketing. Hopefully it will give you some fresh perspective. It's a really solid half hour podcast that I hope you'll find worth your time.
Link to the podcast IS HERE
And seriously, consider joining me in Austin for my workshop and all the events happening during the National Arts Marketing Conference. It will be a fantastic experience in a great town.