I'm coming to the end of my 5th full season as the marketing director at the day job. All together I've been a part of 27 productions and I have seen just about every combination of stunning success and disappointment that you can have.
I've also worked with a lot of artists and have been trusted enough to hear their biggest hopes and greatest fears.
The one thing that my time in arts marketing has taught me is how emotional this business is.
When the tickets are flying out the door, the critics are applauding, the Etsy store runs out of merchandise, or the gallery is packed it can create some of the most positive and powerful emotions I have ever experienced.
And when the reverse happens it can create a batch of negative energy that can be very difficult to escape.
That's why, if you want success in the arts, few things are more important then emotional stability.
You MUST be able to treat the highs and the lows like they are EXACTLY the same thing.
And sometimes the best way to do that is by stepping away from the life for a little while.
That's why I encourage every member of my marketing team to take some sort of vacation.
That's why I advise any artist that suffers some sort of hardship, or huge success to NOT make any big decisions during that time. They just aren't thinking clearly.
No marketing tactic, artistic process or fundraising strategy is going to help you if your head isn't in the right place.
Take care of yourself. Get some distance if you need it. You'll benefit from it in both the short and long term.
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