Note: On a brief break, new post the week of Dec. 16
How do you get people to notice you, much less choose you, when the options approach infinity?
That's the core challenge.
First you need to understand that the choices do really approach infinity. It doesn't really matter what you do. Painting, dance, underwater basket weaving, there are a lot of options.
And we all know what too many options do to people. It freaks them out. It causes them to default to the closer choice, or the more famous choice, or the more familiar choice.
That's why people still go see that large, institutional theatre that you think does "poor" work. That's why you probably still use many of the same brands your family exposed you to as a child. When you have infinite options you seek the famous or the familiar.
So how do you respond to this environment?
You start with grappling with this question:
What am I offering?
And please don't just say dance, or books, or whatever. If that's all you have then welcome to the land of infinity where you will also struggle against the familiar and the famous.
What else do you offer?
For example the bookstore down the street may offer books (of course) AND a community gathering spot AND great snacks and coffee AND a chance to meet with authors AND . . .
You get the idea.
The road through infinity starts with having the self awareness to know what you offer and knowing when it isn't enough.