« The Paradox Big Question #2 - The Money | Main | Service, Luxury and Arts Marketing »

December 04, 2013

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Stuart Buchanan

Thanks for the post Adam. I love the closing line and couldn't agree more "The road through infinity starts with having the self awareness to know what you offer and knowing when it isn't enough".

I often find through my work that many organisations have a sound idea of their marketing objectives, but when pushed on the organisation's objectives overall, they often come a little unstuck.

The big questions are of course at the core of arts marketing practice - what do we do? why do we do it? what's in it for the audience? what do they need? etc. Getting to the heart of the offer is a great question - thanks for putting it out there!

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