One of the limitations of blogging is that it is "here today and gone tomorrow". After doing over 1,000 blog posts of the arts, marketing and other topics I know that feeling very well. So over the next few weeks I'm going to see if I can create a "mini archive" that will serve as a resource to the questions I get most often.
So let's start with the big one: What is marketing
The answer: It can be a lot of things.
1. It's a process that shines a spotlight on what is remarkable about your work. Details of that are in this post from 2010
2. It's a form of journalism, which is what I cover in this post from Nov. 2012
3. It's a process in which you express your authentic voice, which I cover in this free e-book download from 2010.
4. It's the little bit extra that elevates your skill into art. Talked about that here.
If you get nothing else from those posts (and this blog in general) please embrace the idea that there are a million paths to successful marketing. None of the paths involve sitting around and hoping that people find your stuff but there are a lot of ways to go.
Marketing can be aggressive, passive, loud or quiet. None of those choices are inherently "better" then the other, it's just about what fits best for your work. What this blog is about is helping you find your own path.
In a week or so we will go into our next big question: How much should I spend on my marketing?