After over 1000 blog posts on marketing you are bound to get some critics. One of the biggest criticism that I get is that my advice isn't "practical" enough.
"I need to sell tickets tomorrow. How is being authentic or any of the other four pillars of marketing going to help that?" People ask.
Short answer, they aren't.
If you need to sell tomorrow, next week or even next month then all your options suck.
You need to heavily discount your prices, or shout to the heavens and hope that people hear it. Those things work (sometimes) but they are not fun and they aren't sustainable.
The goal of being authentic, gifting, using journalism and offering marketing that is useful isn't to make it to tomorrow. It's to build an audience foundation that will give you a shot at a body of work.
This is about marketing for the long haul. That's all I'm interested in and I think that's all you should be interested in as well.
In the short term anything can happen. You can sell art because of good luck or not sell because of bad timing.
The truth is revealed in the long term. So stop worrying about tomorrow.