Behind all great marketing there is a promise.
The promise of a great cup of coffee.
The promise of fast delivery.
The promise of great design.
The promise of low prices.
The promise of convenience.
Success hinges of whether or not a critical mass of the public (which can be a pretty small slice of the overall pie) values your promise AND believes you can deliver it.
So what's your promise?
Many artists and organizations try to promise, or imply, great art.
Be warned, that's a difficult promise to keep. You can't predict great art. If you could, it wouldn't be art.
So what can you promise and deliver?
A high level of skill?
A good time?
People will respond to your promise . . . but they have to know what it is.