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February 18, 2013


Clay Mabbitt

Adam, your thoughts on many organizations hiding behind their audience to avoid taking responsibility for change is insightful. I love that you're articulating this. I think it's tempting for so many organizations to assume that any changes to engage a new audience will drive away their current one. Yes, it is challenging to find directions to grow that will attract new people and bring most of your current audience along with you. But it is both doable and worth doing.

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