It's 1:00am in Vegas. I'm at the View Bar inside the Aria.
When you think about it, most bars are the same. Sure some have better decor, the one here was quite nice, but all bars basically have the same elements. Some liquor, some ice, some glasses and a bartender.
Plus, because this is Vegas, if I don't like this bar I can be at another in about 3 minutes. Tops.
I've been at this bar exactly once during this trip, but the bartender recognizes me. I'm about to order but he says "don't worry about it, I know what you drink, let me make something special for you."
I could write a whole book about effective marketing from that sentence alone. The sentence implied:
1. Recognition - I wasn't just another face in the crowd.
2. Surprise - He was going to make something custom, something off the menu.
I see you. I know you. I'm going to make you feel special. That's all you really need to know about marketing.
Nobody's expecting you to customize the art to fit each individual taste. But is it possible to recognize your best (or potential best) patrons in a special way?
Can you place a small, but tasteful, gift on their seat?
Can you mail them a small token of appreciation?
Can you give them a hug when they come through the door?
We live in a big world. It can feel cold and impersonal. Your patrons spend money on things all the time and only receive stuff in return.
Can you give them something more?