You might recall a video with a certain politican. In the video the politican said some things about 47% of the country and it landed him in some trouble.
But this isn't about the answer. It's about the question. The question that bought all that on could be paraphrased as follows:
How are you going to win?
That's the question. That is always the question. Before people give you money, or volunteer their time, that is the question on their mind.
How are you going to win? Of course the question comes in many forms:
What's your plan for bringing in the audience?
How are you going to raise the money?
How are going to break through a competitive marketplace?
Now here's the kicker. Most of the time people don't even ask you the question. They nod their head. They smile. But when the rubber meets the road, they don't give you 100% effort. That's because you didn't give them a satisfactory answer to the (unasked) question.
A huge part of being a leader in the arts (or any field) is demonstrating that you have a legitimate way of making up the proverbial mountain. You've got to be comfortable sharing that information, even when it isn't asked for.
It's human nature. People want to win. You've got to show them how the victory can happen.