A few unrelated thoughts:
1. I find the whole "people should stop forming arts organizations" conversation to be interesting. It's interesting because people make a very logical case for not starting. The issue is that starting an organization is an emotional issue. It isn't driven by logic. By the way, this isn't a good or bad thing . . . it is just reality. My own point of view is that if it is in your heart to start an organization then you HAVE to do it. The world may need it.
But if your heart isn't in it. If you aren't committed. Don't even think about starting.
2. It breaks my heart when people take the power of social media and try to squeeze it into the tiny "how do I sell more stuff" box. Social media spreads ideas. Good ideas ideas. Bad ideas. Silly ideas. Whatever. If the idea spreads then the stuff (may) sell. But trying to sell stuff first is really difficult.
3. Do less. If you are using five different marketing tactics, cut it back to three and see what happens. It hardly ever hurts and sometimes it can really help.