You know that the person answering your phone, or responding to emails is WAY more important then that fancy promotional piece you're working on, right?
You know that if one of those hippy, edgy members of your acting ensemble decides to treat one of those "old" patrons poorly that patron will suddenly embrace the power of social media and tell everyone, right?
You've got to remember that behind all our fancy ass websites, slick postcards and what-not, plain ol' customer relations can ruin (or enhance) your best marketing efforts.
How much time, energy and money are you investing into the people who interact with your audience?
Is the way your spending your time give the impression that the poster hanging on the wall is much more important then the person who is saying hello to the people once they show up?
Something to ponder for the weekend. See you Monday.