In 2009, entreprenuer Derek Sivers shared his "Hell Yeah" philosophy to making life decisions. Here's a quote:
"If I'm not saying 'HELL YEAH!' about something, then say no."
I think it's a good way to make life decisions. It also should help inform your approach to connecting art to audience.
The goal to all the "stuff" that you do, i.e. making artistic programming choices, the marketing tactics you use . . . the goal of all of that is to get your audience to say "Hell Yeah, I need to see that".
Not, "maybe I should see that."
Not, "that looks interesting."
The goal is to trigger the sort of emotion response that makes people want to jump up and be a part of your artistic experience.
Is that hard? Of course it is. People (like you) are jaded. They have too many choices. They have been sold a bill of goods far too often.
In spite of all that, "Hell Yeah" is still the goal.
If you approach your artistic and marketing choices with that point of view, then it will help you make the sort of interesting, exciting decisions that are necessary.
I'll give you a case in point. Direct your web browser toward the website my team created for a production.
The whole idea of that website is that if we give our audience enough interesting angles, enough cool pictures, enough nice music to stream while they are working, then it will slowly move them to "Hell Yeah."
Now that's just one approach. There are a lot of good ones out that there that have nothing to do with the web or technology.
Just remember what the goal of all this should be.
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