Price is another one of those flags you waive that indicates who you intend on serving.
Art is such a complex thing so you can't really have a simple set of rules about how to price what you do, or whether your price is too "high" or "low". You can justify any price point (including free).
So there are any two questions to ponder in terms of price:
1. Are you comfortable with the price you are setting?
2. Are you comfortable with the consequences of your price?
If you're running a Broadway production and you've set a price point that could eliminate a nice chunk of the market, that's cool. Seriously, it is. There's nothing wrong with a high price point. But you also have to admit that price point influences everything. The audience. The content you choose to deliver to that audience, etc.
If you run a non profit dance company and don't feel comfortable charging more then $20 a ticket, that's cool. But that also means you may need to have a robust fundraising operation to cover your expenses (which ain't easy).
It's about choice and consequence. Not right or wrong.
A couple of pieces of business. The Oct 22 workshop will need to be rescheduled. I'll let you guys know when it is.
On the other hand, an Nov. 10 workshop on social media is on. Details here.