They like their flags in New Orleans.
That's one of the things I observed walking down Bourbon Street. It's like most things in life. It's a street filled with choices. I lost count of the number of bars, food joints, music joints and strips clubs that were packed into a few city blocks.
Let's stipulate that most of them offered average to pretty good stuff. They all have cold beer. They all have decent gumbo. They all have competent musicians.
So how is anyone supposed to choose where to go?
Enter the flags. The flags are helpful. Instead of just talking about what they have, they give an indication as to the sort of people (audience) they want to serve.
The rainbow flags indicating a link to the LGBT community.
The giant WHO DAT flag as a marker for Saint football fans.
The flag with the giant alligator as a marker to the Florida Gator fans in town for the college football game that weekend.
Consider the difference between "This is what we have" versus "This is who we serve".
What would happen if you spent less time promoting events and more time making it clear exactly which audience you are doing the work for?
Maybe it's time to fly your own flag and see if that attracts the audience you want.