I've talked in the past about the need to make your artistic work feel like a big event. I think it's one of the two best ways - the other being relationship - to connect audience and art.
I want to share an example of what I mean by big event. It's highlighted in this article. The first part of the article is about my day job's performance of Porgy and Bess. The second half highlights some of the additional work, i.e. museum exhibitions, a film screening, etc. that went into providing context and building excitement for the work.
The additional work didn't take a lot of money. It took some time and some focus. It all paid off in the end.
In a cluttered and crowded world, the art (often) isn't enough. WIthout that big event vibe it is easy to become just one of many.
What could you do to elevate your work to big event status?