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April 19, 2011

Comments

Eric Ziegenhagen

Another model is the church one, in which everyone is welcome and the audience determines the value after the performance. Quest Theatre Ensemble, while not a best-known company in Chicago, practices this to successful effect. Imagine a parent with money in his or her pocket, after their kids have seen a successful show. Imagine a churchgoer at the end of a moving sermon, versus paying upfront to hear one. In this model, the person willing to pay $100 doesn't compete with the person who is out of a job but has a moving experience and donates $10,000 in five years.

Melissa F. Moschitto

Thanks for this, Adam. Perfect timing as we're about to launch a small advance sales campaign. We have no control over the pricing this time around but we're hoping to entice buyers by entering them into a raffle for a gift certificate if they purchase tickets by a certain time.

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