At the core of good marketing, or any good relationship, is a promise.
Apple promises innovation, Hyundai promises reliability . . . what are you promising?
Are you promising great customer service?
Are you promising provocative art?
Are you promising that the plays you do will highlight the skills of your ensemble?
Are you promising high production values? Are you promising extremely LOW production values?
It's human nature. People want something new AND something they can count on, often at the same time. For those of us in the arts, giving them something new can be the easy part.
It's much harder to give people a sense of what's consistent about your art, or the experience around your art.
So there's the thing I want you to ponder today:
What's your promise?