"Marketing isn't rocket science."
Of course it isn't. There's nothing about marketing that can't be grasped by most people. Those who try to pretend that market research, social media, or some other subject is just impossible to understand is probably just trying to impress you.
But that doesn't mean effective marketing is easy. In fact marketing can be hard for reasons that have nothing to do with you. The more people enter the already crowded field of the arts, the harder it becomes to stand out in an authentic way.
Marketing is partially about knowledge, but again you can learn that. What can't be taught is the amount of sheer will and focus you need to be a good marketer. That's something you have to develop over time.
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