I love a good waiter. I always get a kick out of interaction with one that is great at his/her job.
A strong waiter understands that they are the link between the chef and the guest. Take, for example, the moment where a waiter explains the food they just placed on the table.
Why do they do that? You've got eyes. You can see what you are being served right?
But that's the thing, you can't really see the whole thing. A really well prepared meal has layers so complex that they could shoot right past you. So a good waiter describes the food in the hopes of improving your experience.
When I'm marketing art I also try to put myself in the role of that waiter. I'm always trying to figure out what tools could be used to help people enjoy and appreciate their experience.
It's irresponsible and maybe a little mean to just sort of throw art at people without doing what you can to make the experience better.
And no, just doing the art isn't enough. If just making the dish was enough then we wouldn't need waiters and quality customer service right?
How would things change if you decided to use every tool in your toolbox to enhance and improve the experience of the people currently engaging in your art?
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