I guess what I'm really trying to advocate for in the arts is more systems thinking and less silo thinking.
In the arts we love our silo thinking. We draw all sorts of false and unhelpful distinctions between artists, executives, Boards, etc. We treat each department like it's a little silo that somehow stands separate and distinct from each other.
I cringe when I see arts organizations where artistic decisions happen behind closed doors and certain people are effectively barred from the process.
I freak out a bit when I see Board members that have never had meaningful conversations with some "staff" members.
The world we live in is too complex for those sorts of things. We need systems thinking, which is essentially the understanding that a decision in one place impacts the other.
Artistic decisions are marketing decisions.
Marketing decisions are fundraising decisions
Fundraising decisions are artistic decisions.
They have to stem from one unified thought, even if the actual functions are done by different people.
See your organization as a system and never allow anyone to forget that one thing impacts the other.