When watching big sporting events, like the Super Bowl or the Olympics, it's common to see a network promote shows that are coming months down the road.
Groups like Apple often start talking about products years before they actually hit the market.
Why do this?
Because people like to know what's coming.
It's part of our human nature, we like to think about the future.
So one of the easiest, but less obvious, ways to improve your marketing is by improving your artistic planning process.
"Here's what we are doing now AND here's what we plan on doing in the future" is a powerful marketing message. It implies stability. It gives the public the impression that you will be around for the long haul. People find it easier to support things, with time, money and other resources, when they feel like the whole group will not disappear six months from now.
I realize it's difficult to think about the future when you have so much going on right now, but the ability to plan for the long term is one of the things that separates those who find success in the arts from those that struggle.
Take the time to think about things you would love to do 1, 2 even 5 years down the line. Share that information with the public. You'll be surprised at how much your audience appreciates this type of information.
Two quick notes:
1. To all the folks who get the blog via email . . . thanks for purchasing your advance copy of Authentic Arts Marketing. If you still plan on doing so, please try to pick it up by Sunday evening because the price will raise slightly when I release it to the public. If you need the link to the e-Book, email me.
2. For everyone else, Monday is the big day for the release of the e-Book. I hope you enjoy it.