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February 17, 2010



Good question. Obviously, you want people who give.

And even more obviously, not everyone is a giver.

So, find out what type of donors you have, and market to them using specific methods. Are they a dynast? Alumni? Devout? Communitarian?Socialite? Wha?

I have a little slideshow presentation on this. It's quick and fun. And it helps you pinpoint the different types of givers you have, and hopefully gives you ideas on how to solicit them in language they understand.



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