Your life as an artist will become easier when you embrace the following:
Nobody trusts you.
When you say your upcoming performance is exciting and innovative, people assume you are self-serving.
When you say that your are doing work for "the love", people assume you have an ulterior motive.
That's just how it is.
It's nothing personal.
It's what happens when you live in a world where somebody is trying to sell you something 24-7.
People get a little cynical.
People worry about being burned.
It's true for the guy selling cars at the dealership.
And it's true for you.
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This is actually great news because it provides you with an opportunity.
An opportunity to earn trust.
An opportunity to exceed expectations.
But it's going to take a while. Maybe longer then you thought.
You are going to have to demonstrate your skill, your passion and your commitment more times then you expected before people begin to move you from "no trust" (the default category) to "trust".
It's a hard road to take.
But it's so worth it.
Because when people actually start to believe the promises you make via your marketing, magical things start to happen.
Word of mouth spreads.
Marketing becomes easier and more fun.
But it all starts with the long journey toward trust.
Make promises. Deliver on those promises.
Repeat.
Repeat.
Repeat.
That's how you get there.
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