Art and accounting don't always mix.
This is one time that they do.
Almost anything can be judged by a simple equation:
Assets - Liabilites = Total Value.
When you think about, live artistic experiences have a lot of liabilities. It's often the most expensive, least convenient option a consumer has at a given moment.
In a world that tends to want their entertainment options to be available quickly, customized to their tastes and relatively cheap, those are big liabilities.
Now we turn to the assets. More specifically we turn to your assets.
What are they?
If your first response was something along the lines of "talent" or "artistic skill" then I suggest you keep thinking. I'm not saying it isn't an asset, but you probably need more then that to overcome the big ol' liabilities. Here are some other things that could be an asset
A good relationship to your community = Asset
A really effective direct mail or email list = Asset
Good relationships with fellow artists = Asset
Good relationship with the funding community = Asset
A reputation as being a great place to work = Asset
Put those together with your talent and now we may have something.
Measure your assets. Consider your liabilities. They both matter
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