Working the Street

First, I notice that many of you have been including my posts in your Tweeter feeds.  Thanks so much for that.  Keep it up.

Also, the folks that have subscribe to the blog via email or an RSS feed has gone up.  Thanks for that as well.  If you want to join the millions (ok hundreds) that get the blog via email just sign up at the box on the top right.

Now back to the show

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One of my secret marketing weapons (until now) is street marketing.

I hired a respected firm and had them distribute our posters and postcards to selected companies, churches, etc.

We even had them hand them out in front of other theatres, which was a slightly sneaky, but fun way of reaching a new audience.

Nothing beats getting your promotional material in people's hands (instead of on the ground) and a good street marketing team can be effective way of doing that.

On Monday I'll talk more about how to select a good street marketing service (or do it yourself)

But for now, check around to see if there are any good organization's in your town that do street marketing.

See you on Monday.