Stepping into the others shoes

If you ever want to know what it is like to be your customer do two things:

1.  Go to your website and try to purchase a ticket to your next show.

2.  Call your box office, pretend to be a customer, and try to purchase a ticket to your next show.

I've done both and the process, particularly buying a ticket online, showed me that we had some pretty big problems with the online ticket buying process.

I haven't gotten all the problems solved yet, but I know they are there.

If I hadn't put myself into my patrons shoes and saw the buying process from their perspective, I would have never saw the problems.

I would have been losing sales left and right with no idea as to why.

Don't let that happen to you.  Take the perspective of a ticket buyer and see how you can make the process a little bit better. 

Comments

[JodiSC]

I couldn't agree more! I think the audience experience with front of house is as important as the shows (http://bit.ly/u5Yft) and we don't focus enough on the information that our front of house folks can attain from customers (http://bit.ly/qrnOX). Thanks for another great post.