All successful arts organizations are movements.
They have much more in common with churches and political campaigns then they do with other organizations.
If you want to lead a movement it requires three things:
1. A vision on what the movement wants to achieve.
2. The public to believe that you (and your team) are the ones that can achieve that vision.
3. A clear plan on how to move toward the vision.
In the arts we have plenty of people that meet requirement 1.
Charisma flows like water in this biz.
But some of us are lacking requirements 2 and 3.
Which is a problem because 2 and 3 are the real important ones.
People are jaded.
Donors, audience members, potential Board members, they have heard it all before.
So you telling them that your art group is going to be the one that transcends the old rules, brings in new audiences and redefines the business means NOTHING.
Everybody says that.
What really matters is two things.
The first is your past. People are going to check to see if you have done anything that gives them confidence that you can pull off your words.
The second is your plan. People are going to want to see if you have thought through the issues and know what you are doing.
If you have those, your words can be clumsy and a bit confusing and people will still follow you.