Awareness

I'm back . . . let's get to it.

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The beautiful thing about Las Vegas is that it knows exactly what it is.

It's sex.  It's gambling.  It's pop culture.

And they are very comfortable with that.

That's part of the reason the marketing of the town works so effectively.  They embrace who they are.

There's an element of that in any great marketing campaign . . . the idea of "this is who we are, deal with it."

So does your marketing embrace what you do, or apologize for it?