Start at No

"Should I be on Facebook?"

No.

"Should I start a blog?"

No.

"Should I be on Twitter?"

No.

Seriously, make that the starting point anytime you or the people you work for are considering the use of social media to promote your art.

Yes, they are powerful tools . . . but only if used properly . . . and with the proper expectation for them.

But many, many folks are wasting their time using them as anything more then a nice way to keep track of friends/family.

So start at No and then for each tool, ask yourself:

Why do we want to use it?

and

How might we use it for maximize effect?

Your road to success will be much easier that way.

 

Comments

[Paul]

This tip expands into every aspect of life, not just the arts.

Personal overcommitment to low-return activities is one of the leading causes of burnout. Do less. Make smarter decisions.

[Robby Zar]

Interesting. When I began my own business, conventional wisdom (that is everyone who had their own blog and was shouting at me) told me to sign up for each and every social media opportunity. I found myself instantly paralyzed by it - how often to write/post? What to say? Who to make friends with? How many friends do I need...?

Now I am slowly backtracking to discover how it can work for me. If I had done them one at a time and really thought through it, I may have saved myself the headaches...

Good post.