Life Happens

So my day job did a survey asking why folks choose to either renew or not renew their subscription to next season.

Some of the results were pretty much expected:

The number reason people renewed:  Loyalty to the organization, followed closely by an actual interest in the plays. 

But the reason why people didn't renew were more interesting.  Most of those fall under the category of "Life Events"

"I'm pregnant so I will not have time to go to the theatre."

"I'm moving out of town"

"My health is fading so getting to the theatre is harder for me"

It was a reminder that no matter how much we try to "sell" the importance of art, for some their life is going to be a barrier to seeing live events.

That's just how it is.

I think our job is try and use whatever tools necessary to still make art a part of people's lives even when our performance venues are dark. 

Maybe it's through the use of social media, maybe it is something else.

But we should also reminder that for most, art is just a tiny portion of their lives . . . not the end all and be all.

 

Comments

[malachy walsh]

Makes me wonder if "creating" an audience gives you more value than setting out to "serve" a pre-made audience. I'm thinking that an audience that's been drawn together by what you offer is more likely to be enthusiastic enough to weather some of these life changes than one that's pre-defined demographically and psychographically - both of which are not much better than snapshots of moving river waters.

[Kent cosmetic dentists]

Classic way of sharing the ideas of life with real concept and theme.

[cosmetic dentist]

yes we all make excuses for not doing things all the time sooo true!