So my day job did a survey asking why folks choose to either renew or not renew their subscription to next season.
Some of the results were pretty much expected:
The number reason people renewed: Loyalty to the organization, followed closely by an actual interest in the plays.
But the reason why people didn't renew were more interesting. Most of those fall under the category of "Life Events"
"I'm pregnant so I will not have time to go to the theatre."
"I'm moving out of town"
"My health is fading so getting to the theatre is harder for me"
It was a reminder that no matter how much we try to "sell" the importance of art, for some their life is going to be a barrier to seeing live events.
That's just how it is.
I think our job is try and use whatever tools necessary to still make art a part of people's lives even when our performance venues are dark.
Maybe it's through the use of social media, maybe it is something else.
But we should also reminder that for most, art is just a tiny portion of their lives . . . not the end all and be all.