Don't Love the Tactic

Don't fall in love with your tactics.

Fall in love with your principles.

Facebook = Tactic

The idea that we need to engage with our patrons = Principle

Subscription Sales = Tactic

The idea that we should encourage consumer loyalty = Principle

Learn the difference.

And be very, very, flexible with your tactics.

Comments

[Xan Nelson]

This should be posted on every Development Director's wall, and printed as a banner at the top of every Board packet. Thanks for the succinct reminder.