1. So for a few weeks we have had a question around the day job. It was one of those "hey if we do Thing X, what will our audience think?" sort of things.
Because we are very smart people we did what smart people do, we ponder . . . we speculated . . . we guessed.
So finally, we got around to what we should have done weeks ago.
I went over to Zoomerang.com, broke up the old Survey Making for Dummies and directly asked our customers what they thought.
Now, 24 hours later I have real data (for a change).
My point here is that in 2009, there really is no excuse not to do some fairly strong, consistent surveying of your audience. I don't care if you are a staff of one, it doesn't take much time and money to pull these sort of things off.
Plus, right now is not the time to be guessing what your audience is looking for.
Be the one that knows, not the one that guesses.
A good survey can help you get there.
2. I'm hearing for a lot of art patrons (theatre, dance, visual art, etc.) that they are really looking for some upbeat, positive work. To be blunt, they don't need to be reminded that the world sucks sometimes. To paraphrase a politician, they need a bit of hope. So as you plan your future artistic events you may want to keep the dark, angst filled stuff to a minimum.