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February 09, 2009


Chris Casquilho

Generally, make sure your outbound communication is aimed at the right audience. The classic mistake is to speak to the outside world the way you speak within your organization.

Websites are one of the worst offenders. Here's a great article I read awhile back on the refit of the NY Philharmonic website that address that issue: https://www.patrontechnology.com/pmclients/mu_0907.htm

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