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February 20, 2009


Ron Evans

hallelujah! Instead of discounting prices to the ticket, how about offering a discount to a local restaurant? Doesn't cost the arts group a penny and creates value. To the other end of the spectrum, how about a romper room you can drop your kids off at next door to the theater? Partner with a local play place, or do it in house by having some intern actors play theatre games with them while you're at the performance for a needed break. Ticket price stays up, but the time and effort decision is influenced to the positive because you don't have to find a babysitter, etc. There are many things an arts group could do to influence time and effort decisions without lowering their ticket prices.

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