So you are working on the first tip I gave to get more media exposure to your art, having a strong local presence.
Now let's talk about the second tip, positioning yourself as an expert.
I've had a chance to engage with a decent number of media types and one of the things I have noticed is that when you initally approach them, they seem a bit reluctant to talk.
That's because it's very rare that these people are approached by someone who doesn't have some sort of agenda.
So the minute you approach one of these folks telling them that they "really need to see this play/recital/exhibition you are doing" they immediately, instinctually, ignore you.
This is the media filter you need to find a way past . . . and as you may have already discovered . . . talking about "your art" may not be the quickest way to do it.
A much quicker way to get that done is by positioning yourself as an expert in some arts related thing.
Maybe you know a bit about fundraising with not a lot of money.
Maybe you have an expertise in contemporary dance.
Maybe you know a lot about the history of storefront theatre.
Maybe you know a lot about how demographic shifts are changing the world of dance.
If you are knowledgable about something like that and the media knows it, something remarkable happens . . .
They start calling you.
Because while the media doesn't really like people who constantly ask for stuff, they LOVE people who can help them out by getting them access to good information fast.
Once the media starts noticing your expertise, they quickly start to notice your art, which means that your art (and you) start to make the short list of artists people think of when they need a story.