I talked before about how effective arts marketing takes a fair amount of courage.
It takes something else, curiosity.
To be a really effective, efficient marketer (particularly when you don't have a ton of money)you have to possess a certain fascination with people, the decisions they make and why they make them.
It's easy to be frustrated with the people who don't donate money, don't buy a ticket, don't volunteer time, etc.
But when you are able to get past that frustration and get to a place of curiosity, then you are able to experiment with ways to get the sort of attention and awarness you need.
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Quick update: Next week I'm going to do a few posts on media strategy and the arts. It will cover why you should have a media strategy, how to get attention when you are a smaller organization, etc. First post will be on Monday. If you know of artists and arts org who want to know more about how to thrive in this media saturated world, then point them in this direction.
See you Monday
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