Sometimes the biggest challenge to dealing with your marketing problem . . . is understanding that you don't have a marketing problem.
Maybe it's a leadership problem.
Or a programming problem.
Or a personnel problem.
Or maybe it's as simple as this artistic event didn't work . . . and the next one will.
What makes life in the arts complex is that people are far more willing to debate their marketing (though not necessarily improve it) then they are deal with the underlying cause of their challenges.
Think about it, it would take a very courage museum to fire the curator that is filling the halls with stale exhibits that don't draw people. It's far easier to form a "website re-design" committee and invest all your time tinkering with the packaging around the product.
Don't get me wrong, strong marketing is important and if you have it your life becomes easier.
Just don't let your marketing mask what could be the real problem.
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