At my day job I just finished marketing my fourth show.
It has been a challenge at times but we have had some real good outcomes.
Now I'm finally ready to implement my first major change, a new customer service program that (if it all works as planned) will help to redefine the relationship between the theatre and its patrons.
So you may be thinking, "Adam, you are just getting around to that? What have you been doing all year?"
The answer is, gaining the status and skills I need to sell the idea of a new customer service program (and it's related costs and infrastructure changes) to the theatre.
Why did I need to take that time? Seth explains:
"Selling ideas is a fundamentally different business than having ideas."
That's so true it's scary. Got something else to say Seth?
"If you want to sell ideas to organizations, you need to invest heavily in the skills and status to do that."
When I start at my day job, I began to laying out my plan to revamp customer service.
Nobody said, "That's a great idea, here's some money, go get started."
And really, why should they have?
Who was I?
Yeah, my title said Director of Marketing, but I hadn't actually achieved anything that would merit the organization making real changes just because I said it was a good idea.
I had to prove myself first, earn people's trust and gain some respect. That's just how it is.
Here's how all this relates to you.
As an artist, part of your job is to sell people on your ideas/artistic vision.
But before you try to sell those things, you have to honestly think about whether you have the skills, status and credibility you need to convince people to follow you.
If you don't that doesn't mean your idea is invalid, but it may mean that you need to take the time to built up your own reputation, demonstrate your own skill, etc. before you go pitching your big vision.
If you remember nothing else, remember this . . .
It doesn't matter how good, or "obviously" right, your idea is . . . people need to be convinced.
And a lot of times, when people are saying "I dont believe in your idea" what they are really saying is that they don't believe in YOU!