Wasted Talent

I've been lucky enough to work with a lot of very talented artists lately.

Working with these folks makes me incredibly jealous, but not for the reason you may think.

What's incredible about working with these people is that many of them have tremendous marketing instincts that they just don't feel comfortable unleashing.

When I work with them, most of my job is coaxing that inner marketer out and giving it some direction.

So what makes me jealous?  Because I know when their skills are fully honed (if they are willing to let that happen) they will be far better marketers then I could ever be.