Narrow It Down

A few weeks back I did a one day marketing workshop for my friends at the Chicago Cabaret Professionals (want me to do one for you?  Email me at mission.paradox@yahoo.comand let's talk)

The workshop was awesome.  They were a great audience, we all worked hard.  It was a good day.

After the workshop many of them had two feelings:

1.  A feeling of being excited about how they can become effective marketers

2.  A feeling of being completely overwhelmed by it all.

I get that response from people who read my blog . . . the feeling that effective marketing involves so many things that it is impossible to get started.

Here's what you need to remember.

Picking one thing, even a small thing, and working on that is so much better then not getting started at all.

It's a perfectly acceptable outcome for one of those singers I worked with a few weeks back to say:

I'm going to spend six months building my email list and making sure I deliver good content when I email my audience.

You may say:

I'm going to spend three months improving my direct mail advertising by making sure I write really good copy that describes my work.

Don't let the myth that you have to do everything perfectly stop you from working on doing one thing really well.

Comments

[Lindsay Price]

Our marketing 'thing' is to spend the month of December trying to comment on 50 (x2 people) blogs a day. To make connection and speak with emotion in those comments. To be a part of this on-line community.

Today is Day one. It's not easy - our niche is small. But it's really exciting to have a set goal. Who knows what will happen...