Heavy Thought of the Day - Live Blog from Houston Part 3

This comes to us from the President of the Brooklyn Academy of Music, Karen Brooks Hopkins.

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To be a truly effective organization the marketing you do must match (in look, in feel, etc.) the programming you are doing.

And you must be prepared to give that marketing message frequently because frequency = comfort.   The more frequently a consumer seems your message the more comfortable they will be giving your work that all important first try

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That's it for Day 1.  See you tomorrow.