Read my other posts on public relations here and here
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Take a look at this. It is an article about an upcoming production the day job is doing.
And it is an example of what good PR can do for you.
Now let's be clear. I didn't get this article placed. We have a fantastic PR team that handles it.
So when I read that I thought two things:
1. Great job for PR and that is good news for that particular show.
2. That article is also bad news for the show that comes after it because it probably will not get good press.
It's an unavoidable fact of public relations life that the press is always reluctant to give any arts organization too much good coverage. There may be a few exceptions to that, but generally that is how it goes.
So if a dance company produces 8 performances in a season, maybe three will get a decent amount of press
And if a musem does 20 exhibitions a year, maybe 5 will get good press
The lesson here is that a smart artist or arts org DECIDES IN ADVANCE what shows they want/need to get covered by the press and then works to get those shows noticed.
Yeah, you may decide you want/need every show to get covered . . . but remember that isn't likely so it is better to pick and choose.
The pick and choose process can be as simple as writing down all the performances you plan on doing in a year and deciding, "our press efforts will be directed toward Show A and C".
Trust me, deciding in advance can save you a ton of time because nothing is worse then trying to get the press to pick up on a story that has zero chance of being covered.
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