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June 12, 2008



Adam, sometimes I just want to cyber-kiss you. I have been trying to say this exact thing to colleagues in numerous settings for years... yes, in nonprofit theatre, but also in the corporate and academic worlds, too. People always just want the easy answers, and I think the easy answer is: Easy answers don't work. They're going to be a waste of your time and money. Invest or don't even bother.


Cyber kisses! Sweet! I'm always down for that.

And to answer your question from the previous post:

Overall ticket sales are down this year. The particular show I was talking about in the post missed its goal by about 10%.

The most frustrating part of that missed goal is that if we would have gotten a strong mix of returning audience plus new ones, we would have exceed goals . . . not fallen just short.

Back to the drawing board.

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