As we get down to the final two in the Presidental race, Senators Obama and McCain probably both have a bunch of smart people locked in a room trying to figure out what each candidates path to victory is.
Each candidate has the same goal, 270 electoral votes, but the path each one has to that goal is probably quite different.
Sen. Obama's team is looking at his message, the unique demographics he can draw to the pools, etc. and deciding that he has a better chance at winning some states then others.
Sen. McCain's team is doing the same.
As an artistic organization, you should probably be thinking the same thing, "what's our unique path to victory"
How does your organization plan on getting the necessary money, audience and infrastructure needed to survive long term?
The big mistake I see arts orgs make is that they spend 90% of their time planning their artistic schedule and THINK they are planning their long term survival.
They aren't. The quality of art you do is just one of many factors that dictate how successful your company will be.
Another big mistake I see is arts orgs basically copycatting the strategy that works for the big guys and think it will work for them.
Most big arts org anywhere in the US is built on some combination of old money and subscribers.
As a new or emerging arts org, that old money and subscriber base probably isn't available to you, so your electoral map to victory must be different.
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